PRIVACY POLICY FOR GEN Z
Estée Lauder Companies Europe – Visit here
CLIENT
Cosmetics Company
TYPE OF CLIENT
Privacy Policy Redesign (Information Design, UX/UI Design, Graphic Design, Web Design, User Research, Client Research)
PROJECT TYPE
« I agree ». We’ve all ticked the box without even reading.
The problem is that GDPR (General Data Protection Regulation) clearly states that all information relating to personal data now needs to be communicated to consumers in a “concise, transparent, intelligible and easily accessible form, using clear and plain language” (Art. 12).
The Estée Lauder Companies Europe trusted Dot. to empower the user by providing such clear and accessible information, creating a fully GDPR-compliant privacy policy.
THE BRIEF
A user-friendly, transparent privacy policy that people want to read and can actually understand. The client decided that this EU-compliant version would become the new global standard for the group.
THE OUTCOME
“Privacy policies are about the users and their lives. Transparency is key both to comply with GDPR and to build customer engagement.” – Jonathan Perez EMEA Data Privacy Director, Estée Lauder Companies Europe
THE INSIGHT
